Dutch Court Rules KLM Guilty of Misleading Green Ads

A landmark ruling finds KLM's 'Fly Responsibly' campaign misled consumers about its environmental impact, with no punishment imposed.

A Dutch court has declared KLM guilty of greenwashing, stating the airline misrepresented its environmental efforts in its 'Fly Responsibly' campaign.
The court criticized KLM for giving the false impression that flying with the airline could be sustainable, citing misleading use of terms like 'sustainable aviation fuel' and 'reforestation'.
No penalties were imposed on KLM, but the court emphasized the need for honest and concrete environmental claims in future communications.
Environmental group Fossielvrij NL hailed the ruling as a historic victory against greenwashing by major polluters.
KLM, part of the Air France-KLM Group, has ceased the disputed advertisements and expressed commitment to transparent communication about its sustainability efforts.