Overview

• Durex India shared the post just hours before the IPL 2025 final, using a red backdrop and lion silhouettes to set up its bold punchline.
• The campaign drew on Royal Challengers Bengaluru and Punjab Kings’ shared status as IPL founding teams since 2008 with zero titles.
• Social media users turned the post into a meme fest, flooding comments with jokes and praise for the brand’s creativity.
• RCB reached a final for the first time since 2016 and PBKS for the first time since 2014, highlighting long waits for a championship shot.
• The match concluded with one side breaking its 18-year title drought to lift its maiden IPL trophy.