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Duolingo Overhauls Operations with AI-Centric Strategy

Founder Luis von Ahn outlines a transformative approach to integrate AI into hiring, performance reviews, and task automation, while preserving human focus on creative and complex work.

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Overview

  • Duolingo has officially integrated artificial intelligence into its core operations, impacting content creation, hiring, and performance evaluations.
  • AI proficiency is now a key criterion for both recruitment and employee assessments at the company.
  • Departments will only expand teams when tasks cannot be automated, and external contracts for automatable work will be phased out.
  • Employees are encouraged to focus on creative and complex problem-solving tasks, with AI positioned as a tool to enhance their roles rather than replace them.
  • This move follows a similar AI-focused strategy announced by Shopify in early April, reflecting a broader trend of AI adoption across the tech industry.