Duolingo 'Kills' Owl Mascot Duo in Viral Marketing Campaign

The language-learning app announces the fictional death of its iconic green owl, sparking widespread online reactions and brand engagement.

Duolingo announced the fictional death of its mascot, Duo the Owl, as part of a tongue-in-cheek marketing stunt, attributing the cause of death to user inactivity and a Cybertruck accident.
The campaign has generated significant online engagement, with millions of views and reactions on social media platforms like TikTok and X (formerly Twitter).
Major brands such as Netflix, Chipotle, and the World Health Organization joined in the viral trend, sharing humorous tributes and memes referencing Duo's 'death.'
The campaign draws comparisons to Planters' 2020 marketing stunt involving the death and rebirth of Mr. Peanut, suggesting a potential rebranding for Duolingo.
Pop star Dua Lipa, often humorously linked to Duo in Duolingo's social media lore, responded to the campaign with a playful post, further amplifying its reach.