Overview

• Duolingo announced an AI-first strategy on April 28, 2025, focusing on automating tasks like content creation and reducing reliance on contractors.
• The company claims AI will enable the development of 150 language courses in one year, compared to 100 courses over the past 12 years.
• The announcement sparked significant online backlash, including a mass unfollow movement and viral memes criticizing Duolingo's approach.
• CEO Luis von Ahn clarified in a Bloomberg interview that AI is intended to augment operations, not replace existing staff or contractors.
• A TikTok video about the controversy garnered 9 million views, reflecting widespread public engagement with the debate over AI's role in education.