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Duolingo Adopts AI-First Strategy to Transform Operations

The company will phase out contractor tasks AI can handle, embed AI in hiring and reviews, and limit headcount based on automation needs.

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Overview

  • Duolingo CEO Luis von Ahn announced an AI-first approach to streamline workflows and accelerate content creation.
  • Contractor roles will be gradually replaced by AI for tasks the technology can efficiently perform.
  • AI proficiency will be a key factor in hiring and performance evaluations, reflecting a shift in talent management priorities.
  • Teams must demonstrate an inability to automate work before receiving additional headcount, aligning with the company's automation goals.
  • The move follows similar AI mandates from CEOs at Shopify and Uber, underscoring a broader tech industry trend.