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Dunkin Teases Ben Affleck Super Bowl Ad With Aniston, LeBlanc and Alexander

The brand leans on nostalgia with a Grammys teaser that withholds a 1995 VHS reveal for game day.

Overview

  • A short spot premiered during the Grammys, confirming Ben Affleck's return in Dunkin's 2026 Super Bowl campaign.
  • The teaser pairs Affleck with Jennifer Aniston, Matt LeBlanc and Jason Alexander as he pulls a tape labeled "Network Pilot '95 v3."
  • Affleck pitches the unseen tape as "monster cringe" while Aniston insists "no one can see this," leaving the video unrevealed.
  • Dunkin says the full commercial will air during Super Bowl LX on Feb. 8, with the VHS content set for that broadcast.
  • This is the brand's fourth consecutive Super Bowl spot, continuing Affleck's ongoing, cameo-filled run that nods to Boston ties.