Overview
- Cynthia Erivo and Jonathan Bailey front a minute-and-a-half promotional spot that imagines Oz running on Dunkin, released as a standalone ‘end credits’ style ad.
- The campaign debuts nationwide Nov. 5 with two signature beverages: the Wicked Green Matcha and the Wicked Pink Refresher.
- Pink-and-green Wicked Munchkins join the menu, aligning with the film’s Elphaba and Glinda color cues.
- Limited merch goes on sale, including a Dunkin’ x Wicked tumbler ($22.99), Straw Buddy & Topper Set ($16.99), cup sleeves ($6.99) and a $9.99 10-count Munchkins tin at participating shops.
- The ad will run across November as the tie-in leads into Wicked: For Good opening in U.S. theaters on Nov. 21.