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Dunkin’ Launches Protein Milk Nationwide With Megan Thee Stallion Fronting ‘Dunk N’ Pump’ Campaign

The chain pitches a 15-gram protein add-in as a simple way to boost familiar drinks.

Overview

  • Protein Milk is now available across U.S. menus, with customers able to substitute it in any beverage that uses a milk or non-dairy base.
  • A new lineup features five protein drinks: Megan’s Mango Protein Refresher, Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, Almond Iced Protein Matcha Latte, and Iced Protein Latte with Sugar-Free Vanilla.
  • Dunkin’ says a medium drink made with Protein Milk delivers 15 grams of protein without a chalky taste.
  • The retro “Dunk N’ Pump” ads star Megan as “ProTina,” paired with limited-edition merch, Bala Bangles dropping Jan. 12, and [solidcore] studio takeovers Jan. 14–16.
  • The winter menu update also brings new items and a $5 Meal Deal that bundles a Wake-Up Wrap, hash browns, and a medium coffee.