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3d ago

Dunkin' Gives Away 1 Million Free Coffees With App Code

A one-day app code aimed to boost downloads to spur store traffic ahead of a paid L.L.Bean merch launch.

The Dunkin' and L.L. Bean collab will include a sweater and boat and tote.
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An image collage containing 3 images, Image 1 shows A Dunkin' iced coffee next to a hot coffee, both spilling over, on a white background, Image 2 shows Dunkin' Donuts sign in Hawthorne, New Jersey, Image 3 shows L.L. Bean Dunkin' collaboration: A large canvas tote bag, a mini tote for a coffee cup, and a coffee cup with a sweater-like cozy, all in pink and orange

Overview

  • Dunkin' offered one million free hot or iced coffees through a promo code distributed on Thursday, Sept. 24 that customers enter in the Dunkin' app's Offers & Rewards page.
  • The code, reported as JUST4U, went live at 12 p.m. ET and the company confirmed the giveaway was limited to the first one million claimants.
  • A Dunkin' representative told reporters that all free-coffee codes had been redeemed by about 2:30 p.m. on Sept. 24 and users reported app slowdowns as the offer spread on social media.
  • Once claimed, each free-coffee certificate is valid for redemption through Sunday, Sept. 27, and Dunkin' has a separate free medium-coffee Rewards offer and paid L.L.Bean merch planned for National Coffee Day on Sept. 29.
  • The promotion pairs scarcity-driven freebies with a first-time L.L.Bean collaboration to drive app sign-ups, collect user data, and encourage return visits, but the rapid sellouts and app glitches show the tactic can create short-term friction for customers.