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Dunkin' Debuts Nationwide 'Wicked' Tie-In With Limited-Time Drinks, Donuts and Merch

A playful 'end credits' spot starring Cynthia Erivo and Jonathan Bailey anchors the promotion as Wicked: For Good heads to theaters on Nov. 21.

Overview

  • Launching Nov. 5, the collaboration is available nationwide at participating Dunkin' locations for a limited time.
  • The menu features the Wicked Green Matcha (iced matcha latte with brown sugar and toasted almond), the sparkling Wicked Pink Refresher (strawberry, dragonfruit and blueberry), and pink-and-green Wicked MUNCHKINS donut holes.
  • Limited-edition merchandise includes a $22.99 tumbler, a $16.99 Straw Buddy & Topper set, $6.99 cup sleeves, and a $9.99 10-count MUNCHKINS tin available with purchase.
  • Cynthia Erivo and Jonathan Bailey headline a minute-and-a-half 'end credits' promo filmed between takes on the Wicked: For Good set, featuring tongue-in-cheek lines like “Everyone thinks that you’re wicked” and “I’m actually just hungry.”
  • The campaign leans into Wicked’s signature green and pink to connect Elphaba and Glinda’s iconography with in-store products ahead of the film’s Nov. 21 theatrical release.