Overview
- The partnership was announced Monday as the first-ever collaboration between the two New England brands and centers on a Birdseye crewneck sweater, a Dunkin’-colored Boat and Tote, a coffee-sized tote, and knit cup sleeves.
- Price points published by the companies list the sweater at $79.95, the full-size tote at $59.95, and the mini coffee tote at $24.95, with the full collection set to go on sale on L.L.Bean’s website on Sept. 29 for National Coffee Day.
- A staged rollout includes knit Birdseye cup-sleeve giveaways at Dunkin’ on Sept. 22, a fall-themed preview event at L.L.Bean’s Seaport store on Sept. 27, and a Bootmobile road tour from Maine to Boston stopping at Dunkin’ locations through Sept. 29.
- L.L.Bean said no money changed hands for the deal and each company will keep revenue from the items they sell through their own channels, according to spokesman Jason Sulham.
- The collaboration fits a recent wave of viral brand mashups that trade on nostalgia and social-media buzz, which could drive quick sellouts and a robust secondary resale market for limited pieces.