Overview
- The partnership was announced Monday and will roll out in stages, beginning with complimentary miniature Birdseye sweater cup sleeves at participating Dunkin’ stores that started on Sept. 22.
- The limited collection includes an L.L.Bean x Dunkin’ Birdseye sweater priced at $79.95, a Dunkin’-themed Boat and Tote for $59.95, and a $24.95 coffee tote designed to hold a Dunkin’ cup.
- L.L.Bean will host a Seaport preview event on Sept. 27 offering free Dunkin’ coffee and an early chance to buy accessories, and the full collection will be sold on L.L.Bean’s website on National Coffee Day, Sept. 29.
- Promotions tied to the drop include L.L.Bean’s Bootmobile touring Dunkin’ stops from Maine to Boston through Sept. 29 and a Dunkin’ Rewards offer for a free medium coffee with purchase via the app on Sept. 29.
- Both brands say the effort is a co-marketing collaboration with no money exchanged and each company keeping sales through its own channels, a move aimed at tapping New England routines and social-media resale demand.