Overview
- Dunkin' and L.L.Bean rolled out the first part of their collaboration on Tuesday with free miniature Birdseye sweater cup sleeves at participating Dunkin' locations while supplies last.
- The campaign includes a Seaport preview on Sunday, a Bootmobile tour of Dunkin' stops running through September 29, and a full product drop scheduled for National Coffee Day on September 29.
- The complete collection launching on September 29 will include a full-size Birdseye crewneck priced at $79.95, a Dunkin'-themed Boat and Tote at $59.95, and smaller accessories at lower price points.
- L.L.Bean said no money changed hands for the partnership and each company will sell the items through its own channels, with Dunkin' offering app incentives for National Coffee Day.
- The tie-up leans on both brands' New England heritage to drive viral interest and resale demand, a strategy that already produced rapid sellouts and early listings on secondary marketplaces.