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2w ago

Dunkin' and Barbie Launch Pink Summer Menu

The collaboration pairs limited-time pink drinks with events, merchandise, and targeted Rewards offers to drive summer visits.

Dunkin barbie
In addition to its pink beverages, Dunkin' also unveiled a new Golden BBQ Hash Brown Wake-Up Wrap to its food menu.
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Overview

  • Dunkin' announced the Barbie-themed summer menu on June 3 and the new pink drinks are available now at participating U.S. locations.
  • The centerpiece is a limited-time Barbie Pink Strawberry Cold Foam that can top multiple iced beverages including the Ultimate Pink Daydream Refresher and Strawberries & Crème Cloud Dunkalatte.
  • The campaign expands beyond drinks with a Barbie DreamHouse-inspired Dunkin' takeover in Midtown Manhattan starting June 10 and a limited Barbie Pink Pineapple cup dropping on June 12 while supplies last.
  • New food items and value offers include a Rocket Pop Classic Donut, Golden BBQ Wake-Up Wrap and Loaded Hash Browns, plus a $6 Meal Deal for two Wake-Up Wraps and a medium coffee.
  • Dunkin' is using a June calendar of Rewards promotions and app incentives to boost visits and social buzz, a play that follows a wider summer trend of nostalgia and viral, shareable beverages across major chains.