Overview

• Launched on July 28, the three collections include the geometric Malmo textured duvet set, a six-colour 100% cotton muslin range, and an affordable microfibre stripe line
• Prices span from £10 for a single microfibre stripe set up to £68 for a super king cotton muslin option, covering budget and premium segments
• Shoppers have praised ease of care and comfort, with the microfibre stripe collection earning a 4.5-star average and other sets garnering five-star ratings on Dunelm’s website
• Strong online sales have led to stock shortages in stores and online as consumers seek low-maintenance bedding for summer
• Dunelm’s broad colour palette and competitive pricing distinguish it from rival offerings at Next, Marks & Spencer, Argos and Amazon