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Dune: Part Three Breaks BFI IMAX First-Day Presale Record

Exceptional demand for IMAX 70mm previews signals concentrated appetite for premium-format screenings that could boost the film’s December box-office performance.

Overview

  • The film sold 33,000 advance tickets at London’s BFI IMAX in a 24-hour span, generating roughly £880,000 in first-day presales according to reporting from multiple outlets.
  • Those presales put Dune: Part Three ahead of Christopher Nolan’s The Odyssey on BFI IMAX’s all-time first-day list, with Deadline’s published ranking placing Dune at number one.
  • BFI plans IMAX 70mm preview screenings of Dune: Part Three starting December 15 and will return the earlier Dune films to the same screen from December 11, offering viewers large-format showings before the general release.
  • Earlier signs of demand included three opening-weekend screenings selling out in under an hour last April and two preview screenings selling out this month, indicating sustained fan interest.
  • The presale surge builds on the franchise’s recent box-office strength—Dune: Part Two grossed about $714 million—and reflects how premium large-format engagements have driven outsized grosses for event films.