Duke's Cooper Flagg Signs Landmark Endorsement Deal with New Balance

The top college basketball recruit chooses community ties and brand growth over giants Nike and Adidas.

Flagg's deal with New Balance is rooted in his Maine upbringing, where the brand has a manufacturing plant.
The 17-year-old phenom is expected to be the first pick in the 2025 NBA Draft.
Flagg's endorsement includes significant marketing roles and potential for a signature shoe.
He was the only college player invited to Team USA's pre-Olympic training camp.
New Balance aims to expand its basketball division with Flagg as a key figure.