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1h ago

Duke Names Jayson Tatum Its First Chief Basketball Officer

The volunteer post formalizes his ongoing mentorship through virtual check-ins during his Achilles rehabilitation.

Image
Oct 3, 2025; Durham, NC, USA; Jayson Tatum, NBA Boston Celtics Player helps coach alongside Duke Blue Devils head coach Jon Scheyer during the Countdown to Craziness at the Cameron Indoor Stadium. Mandatory Credit: Jaylynn Nash-USA TODAY Sports
Jayson Tatum during Celtics' media day at TD Garden on Sept. 20.
Boston Celtics forward Jayson Tatum addresses the media during the Celtics Media Day, Monday, at the Auerbach Center in Boston. (Mark Stockwell/Boston Herald)

Overview

  • Tatum will serve as a special advisor to head coach Jon Scheyer, contributing an NBA perspective on player development, leadership and team culture.
  • Responsibilities include mentoring athletes on career management and personal branding, advising on roster construction and joining regular virtual staff sessions.
  • Duke notes the advisory role is unpaid and not an on-court coaching position, with periodic in-person visits planned during the season.
  • The move formalizes an informal relationship that has existed since Scheyer became head coach in 2022, following Tatum’s one season at Duke in 2016–17.
  • Tatum is rehabbing a ruptured Achilles suffered in May and is expected to miss most or all of the 2025–26 NBA season, as Duke joins a broader trend seen with alumni roles for Stephen Curry, Trae Young and Damian Lillard.