Overview
- DuckDuckGo has rolled out the filter as an “AI images” dropdown in image search to show or hide AI-generated visuals per query.
- Enabling the “Hide AI-Generated Images” option in search settings applies the filter across all searches and the noai.duckduckgo.com domain activates it by default.
- The filter relies on community-curated open-source blocklists from projects like uBlockOrigin and uBlacklist to flag synthetic images.
- DuckDuckGo warns the filter is not foolproof but expects it to substantially reduce the number of AI-generated visuals in results.
- This launch reflects DuckDuckGo’s “private, useful, and optional” AI philosophy and positions it against competitors with deeper AI integration.