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Dubai’s ‘National Month’ Ends With 2.9 Billion Interactions as UAE Deepens Global Partnerships

The government pivots toward Dubai 2033 capacity building following the campaign’s close.

Overview

  • Brand Dubai’s monthlong campaign, launched under directives from Sheikh Ahmed bin Mohammed and run with 250+ partners, closed with about 2.9 billion digital interactions and more than 75 million video views following Union Day events.
  • President Mohamed bin Zayed met Ecuador’s President Daniel Noboa in Abu Dhabi, witnessing an investment‑protection agreement and MoUs covering the digital economy and labor mobility between the two countries.
  • Sheikh Mohammed bin Rashid hosted African business and philanthropy leaders, emphasizing long‑term development partnerships as UAE investments in Africa topped $110 billion from 2019 to 2023, including over $70 billion in renewables and green infrastructure.
  • Sheikh Hamdan bin Mohammed underscored upskilling second‑tier leaders as a foundation for Dubai 2033 and highlighted the creative economy’s role during a visit to cultural institutions at Alserkal Avenue.
  • Regional watchpoints and sports drew attention: an audio attributed to an AQAP figure urged attacks on Southern Transitional Council forces in eastern Yemen, while in the Arab Cup Jordan qualified after beating Kuwait, the UAE stayed in contention with a 1–1 draw against Egypt, and Saudi Arabia—already through—faces Morocco next for group leadership.