Dubai-Stollen Gains Popularity in German Bakeries Despite Higher Price

A Paderborn bakery reports strong sales of its premium Dubai-Stollen, a festive twist on the traditional Christmas treat.

The Dubai-Stollen, inspired by the Dubai-chocolate trend, is outselling traditional butter-stollen in some German bakeries this holiday season.
Priced at 24 euros, the Dubai-Stollen costs significantly more than classic stollen due to its premium ingredients and labor-intensive preparation.
The stollen features a unique filling of roasted angel hair, Italian pistachio cream and paste, vanilla cream, and chopped pistachios, with a Belgian chocolate coating instead of powdered sugar.
Baker Andreas Hermisch of Paderborn produces around 100 Dubai-Stollen per week and has already received numerous pre-orders for Christmas.
Hermisch anticipates the Dubai-inspired trend to taper off by spring, with potential seasonal variations like Dubai-Berliner for Carnival.