Particle.news

Dubai Plus Joins Emirates' ICE Inflight Platform

The move will expose Emirati and Arab productions to millions of international travelers through Emirates' seat-back entertainment system.

Overview

  • Dubai Plus began showing a selection of its dramas and programs on Emirates' ICE inflight system on October 1, with about 10 programs and 35 episodes—more than 20 hours—scheduled for October and monthly content planned thereafter.
  • Dubai Media reported that Dubai Plus has surpassed one million registered users and that the group posted a 57% rise in net revenue during Ramadan 2026, figures officials cited when announcing the ICE distribution deal.
  • Registration opened for the 10th Challenge Dubai Fitness, which runs from October 31 to November 29 and will include four major public events such as a mass cycling day on November 1 and Dubai Yoga on November 29.
  • The Knowledge and Human Development Authority said it aims to add 120,000 affordable-fee school places in Dubai by 2033 and is preparing a comprehensive policy to regulate use of artificial intelligence in schools during the next academic year.
  • Other concurrent institutional milestones include the Sharjah Investment Forum on October 14–15 hosting over 10,000 participants, the announcement of 10 projects shortlisted for the Hamdan–UNESCO teaching award with winners to be revealed at UNESCO in Paris next week, and fresh medal gains for the UAE at the Aichi–Nagoya Asian Games.