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Dubai Pistachio Chocolate Craze Recedes as Sales Slide, Lindt Pivots to Limited Matcha Bar

Chocolatiers point to copycats, pricier ingredients and health concerns as key reasons for the cool‑down.

Overview

  • Professional chocolatiers, including Benedict Weiss, report a marked drop in demand for the once-viral pistachio bar, with production scaled back in multiple places.
  • The product’s exclusivity eroded after a flood of imitations and brand extensions, with big names like Lindt and Godiva introducing lookalike offerings.
  • Rising cocoa and pistachio costs pushed up prices and squeezed margins, further diminishing the appeal for cost‑conscious buyers.
  • Health and ethical pushback has grown, with critics highlighting roughly 1,000 calories per bar and voicing objections to the Dubai association in Reddit discussions.
  • Lindt is now selling a limited “Tokyo Style” matcha-and-strawberry bar with genmai for €14.99 at select German boutiques, including an added Düsseldorf release on November 15 after an initial November 8 drop.