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12h ago

Dubai Opens 1 Billion Followers Summit With 'Content for Good' Focus and AI Push

The government-led gathering is a pillar of Dubai’s strategy to formalize the creator economy.

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Dubai hosts 1 Billion Followers Summit 2026 as its global audience grows to 3.5bn, with over 30,000 attendees and a focus on Content for Good
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Mohammed Al Gergawi, Minister of Cabinet Affairs, said the summit will celebrate content as a force 'capable of improving lives'. Antonie Robertson / The National

Overview

  • UAE Cabinet Affairs Minister Mohammad Al Gergawi opened the three-day forum in Dubai, which organizers say will draw over 30,000 attendees and more than 500 speakers under the “Content for Good” theme.
  • The summit’s $1 million AI Film Award with Google Gemini drew more than 30,000 entrants from 116 countries, with five shortlisted films to be screened during the event.
  • Organizers highlighted the 1 Billion Acts of Kindness campaign launched with MrBeast, saying it inspired over 170,000 acts, with the top 10 creators set to travel to Ghana for a humanitarian project.
  • Venture programming includes the Creators Ventures Accelerator run with Creators HQ and 500 Global, which received 1,131 applications and offers access to up to AED 50 million in investment and support.
  • Major platforms including YouTube, TikTok, Meta, Snapchat, X, Disney+ and Twitch are convening to address intellectual property protection, misinformation, analytics, AI and community building.