Overview
- Ithra Dubai and Dubai officials introduced the Deira-based district with a planned Gold Street to be detailed in stages, with no public opening date announced.
- The development consolidates retail, bullion, wholesale trading and investment under one roof, spanning more than 1,000 retailers across gold, jewellery, perfumery, cosmetics and lifestyle.
- Anchor commitments include Jawhara Jewellery, Malabar Gold and Diamonds, Al Romaizan and Tanishq, while Joyalukkas plans a 24,000‑square‑foot flagship that would be its largest in the Middle East.
- Supporting capacity includes over 1,000 guest rooms across six hotels, with 2025 transport additions such as Big Bus routes improving access for visitors and trade buyers.
- Officials frame the launch within Dubai’s wider economic agenda, noting the UAE exported about $53.41bn of gold in 2024–25, placing it as the second‑largest physical gold trading destination.