Dubai-Inspired Pistachio Cream Trend Takes Europe by Storm

The surge in demand for pistachio cream is driven by the popularity of Dubai-themed desserts on social media.

Pascal Walch, CEO of dessert wholesaler JM Posner, reports selling six tons of pistachio cream weekly, a tenfold increase in production over two months.
Dubai-themed desserts, especially the Dubai chocolate filled with pistachio cream, have become a sensation on platforms like Instagram and TikTok.
To manage demand, purchase limits have been set, restricting online buyers to four tubs of pistachio cream.
The pistachio cream, sourced from Sicilian pistachios, is used in various desserts, including Dubai tiramisu, ice cream, and cheesecake.
The Dubai chocolate, originally from Fix Dessert Chocolatier, is now sold in Lindt Boutique Stores across Germany, leading to long queues and high resale prices online.