Dubai-Inspired Chocolate Trend Sweeps Germany Despite High Prices

The viral TikTok sensation has driven demand for luxury-style chocolate, with prices and availability sparking debate.

Dubai-style chocolate, characterized by pistachio cream, 'Engelshaar' pastry, and a luxe aesthetic, has become a viral sensation largely fueled by TikTok and influencer marketing.
Shops across Frankfurt report daily sellouts of the chocolate, with prices ranging from €5.99 to €12.50 per 100-gram bar, depending on the retailer.
Critics, including nutrition experts, argue that the high prices are driven by marketing and scarcity rather than unique or superior ingredients.
The trend has expanded beyond chocolate bars to include desserts like crepes, Baumstriezel, and pastries infused with the Dubai-inspired flavors.
DIY recipes for making Dubai-style chocolate at home have gained popularity as a cost-effective alternative to the expensive store-bought versions.