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Dubai Duty Free’s 42nd-Anniversary Sale Nets AED69.1 Million in a Day, Up 15%

A 25% discount and strong demand for perfumes and watches powered the surge, which analysts say positions the retailer to approach about $2.4 billion in 2025 sales.

Overview

  • The tally was the second-highest single-day result in the retailer’s history, finishing just AED351,000 short of the all-time record.
  • Shoppers completed 95,784 transactions on December 20, up from 93,251 a year earlier.
  • Perfumes led with AED17.455 million in sales (+14.73% year over year), while watches jumped 42.9% to AED7.672 million.
  • Millennium Millionaire and Finest Surprise ticket sales reached AED11 million, supported by a record 13,589 online transactions.
  • Most revenue was generated at DXB’s Terminal 3, with Terminal 1 Concourse D taking AED13.6 million (+9.14%) and DWC recording AED1.073 million, a 50% increase versus last year.