Dubai Chocolate Trend Sparks Frenzy Across Germany

The luxurious sweet has captivated consumers, driven by social media hype and strategic scarcity.

Dubai Chocolate, known for its pistachio cream and knafeh filling, has become a symbol of luxury and indulgence.
The trend originated from social media platforms like TikTok, where influencers showcased the chocolate's exotic appeal.
Limited availability and high demand have led to long queues and inflated resale prices, with some bars fetching up to 250 euros online.
Critics suggest the craze may be part of a broader marketing strategy to enhance Dubai's luxurious image, potentially overshadowing human rights issues.
In response to the demand, DIY recipes for making Dubai Chocolate at home have gained popularity, offering a more accessible alternative.