Overview
- Julith Café in Dubai is serving cups priced at about 3,600 dirhams ($980–$1,000), described by outlets as the world’s most expensive coffee.
- The café says it paid roughly 2.2 million dirhams (about $600,000) for 20 kg of Nido 7 Geisha beans in a competitive Panama auction.
- Julith plans to brew about 400 cups from the lot and will keep the beans exclusive, with a portion reserved for Dubai’s ruling family.
- The price per cup surpasses the 2,500-dirham Guinness-cited record set in September, with record listings expected to need updating.
- Co-founder Serkan Sagsoz touts floral and citrus tasting notes and says Dubai is the right market for the ultra-premium offering.