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Dua Lipa and Augustinus Bader Launch DUA, a Three-Step Skincare Line Powered by New TFC5

The trio debuts direct-to-consumer, using a new TFC5 complex to deliver Augustinus Bader science at a younger, lower-price tier.

Overview

  • The Balancing Cream Cleanser, Supercharged Glow Complex and Renewal Cream are available now at duabyab.com with no immediate retail rollout.
  • Prices range from about £32 to £65 ($40–$85), introducing an entry point below Augustinus Bader’s core lineup.
  • TFC5, an updated version of the brand’s Trigger Factor Complex, is exclusive to DUA and focused on preventative, everyday maintenance.
  • Augustinus Bader describes TFC5 as lower in signalling intensity for roughly 18–35-year-old skin, combined with actives such as niacinamide, marine bio‑retinol and ectoin.
  • Dua Lipa is credited as a founder who tested lab samples on tour, as the company positions DUA as a separate, science‑driven ecosystem.