Overview
- The collection is live globally at duabyab.com with products priced roughly between £32 and £65 ($40–$85).
- The trio includes the Balancing Cream Cleanser, the Supercharged Glow Complex serum, and the Renewal Cream moisturizer.
- TFC5 is a new, proprietary iteration of Augustinus Bader’s Trigger Factor Complex made exclusive to Dua and calibrated for preventive care on less damaged, younger skin.
- Augustinus Bader says Dua will operate as a separate direct-to-consumer brand with no immediate retail rollout, with Lipa credited as founder and creative lead.
- The line was developed over more than three years with Lipa testing samples on tour, and features ingredients such as niacinamide, marine bio‑retinol, ectoin, peptides, and pre‑/post‑biotics, as early coverage highlights value and notes some consumer fatigue with celebrity launches.