Overview
- The Deutsche Gesellschaft für Verbraucherstudien released its private‑label satisfaction study on Tuesday showing results based on roughly 500 brands, 24 product groups, more than 5,000 interviews and nearly 478,707 individual ratings.
- Aldi finished top of the overall rankings with eleven first‑place results and its joint Aldi Nord/Süd organic brand named best in six segments.
- Lidl earned seven ‘best private‑label’ awards and its backshop brand Unser Brot was voted the top Backshop product for the fifth consecutive year.
- Reporting that supplements the study maps many private labels to known manufacturers and finds large price gaps, with DerWesten calculating Aldi private labels can be about half the price of branded equivalents.
- Retail groups such as the Schwarz‑Kaufland group run their own production and sometimes use the same factories as brand products with minor recipe changes, a setup that helps keep costs down and narrows quality gaps for shoppers.