Overview
- The Schwaig bei Nürnberg‑based label DSSLR formally filed for insolvency in May 2026, according to local and national reports.
- Provisional insolvency administrator Jochen Zaremba said he is pursuing a restructuring and is actively looking for a capital‑backed investor to bridge the brand’s launch phase.
- Founder Christoph Dassler says the company is working on a reorientation and that operations continue for now with a very small team and employee pay secured through insolvency protections.
- Observers and advisers cite the brand’s high price points, narrow market awareness, and the costs of producing sustainable garments in Portugal as key reasons the label struggled despite the Dassler name and reported involvement from Boris Becker.
- A successful rescue would depend on fresh funding for marketing and production to raise awareness and scale sales, and the administrator says an investor could decide whether the label survives or is broken up for assets.