Dry January: Health Benefits and Financial Savings Drive Participation

As millions abstain from alcohol for a month, studies show improved health outcomes and significant financial savings, fueling a booming non-alcoholic drinks market.

Dry January, a trend started by Alcohol Change U.K., has participants abstain from alcohol for the entire month of January, with health benefits such as improved sleep, weight loss, and more energy reported.
Data from CGA Strategy shows that 35% of American adults participated in the challenge in 2022, up from 21% in 2019.
Regular drinkers who abstained from alcohol for 30 days saw an improvement in sleep and energy, lowered cholesterol levels, blood pressure and cancer-causing proteins, according to a 2018 study published in BMJ Open.
Financial savings are also a notable incentive to consider for Dry January. Sobriety coach Casey McGuire Davidson estimates she has saved more than $48,000 since she stopped drinking in 2016.
The non-alcoholic drinks market is booming and is expected to grow by 25% between 2022 and 2026, according to data from drinks market analysis firm IWSR.