Dry January Gains Momentum in Germany as Alcohol-Free Lifestyle Trends Rise

The annual alcohol-free challenge sees growing participation, reflecting shifting attitudes toward drinking and health in Germany.

Dry January, inspired by a UK tradition, is increasingly popular in Germany, with many using the start of the year to take a break from alcohol.
Alcohol consumption in Germany has declined over the past 40 years, but the country remains above the EU average in per capita alcohol intake.
The Deutsche Gesellschaft für Ernährung now advises against any alcohol consumption, citing no safe level and highlighting links to increased cancer risk.
Prominent figures like Eckart von Hirschhausen advocate for reduced alcohol use, emphasizing the benefits of alternative rituals and alcohol-free beverages.
Younger generations, particularly women in their 20s and 30s, are embracing sobriety as part of a conscious and health-focused lifestyle shift.