Dry January Gains Momentum in France as Alcohol-Free Options Expand
The annual challenge to abstain from alcohol is driving growth in the no- and low-alcohol beverage market and reshaping drinking habits across the country.
- Participation in Dry January is rising in France, with 50% of adults planning to reduce or eliminate alcohol consumption this year, according to recent surveys.
- The health benefits of abstaining from alcohol, such as improved sleep, energy, concentration, and overall well-being, are key motivators for participants.
- The no- and low-alcohol beverage market is thriving, with major brands and independent producers offering innovative alcohol-free beers, wines, and spirits to meet growing demand.
- High-end restaurants, bars, and specialized shops are increasingly embracing alcohol-free options, catering to a growing demographic of 'flexibuveurs'—those who alternate between drinking and abstaining.
- The trend reflects a broader cultural shift toward healthier lifestyles and moderation, though some critics question whether it signals a new social norm or an alignment with global sobriety movements.
Libération 
Le Journal du Dimanche 
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