Dry January Faces Declining Popularity Among New Yorkers in 2025

Once a growing trend, Dry January sees waning interest in New York City as residents question its relevance and practicality.

Participation in Dry January, which encourages abstaining from alcohol for the month, appears to be declining in New York City, especially among younger adults.
Many New Yorkers cite social pressures, cold winter months, and skepticism about the trend's benefits as reasons for opting out this year.
Nationally, about 25% of Americans participated in Dry January in 2024, but early reports suggest enthusiasm may be fading in 2025, particularly among Gen Z.
Experts highlight potential health benefits of Dry January, including improved sleep, mood, and reduced risk of long-term health issues, while offering strategies for success such as setting clear goals and tracking progress.
Bars and restaurants have seen significant revenue declines in past years during Dry January, but some are adapting by offering creative non-alcoholic options to attract customers.