Overview
- Netflix formalized a multiyear development deal with Druski’s 4LIFERS Entertainment that commits to a defined number of new series rather than an overall or first-look agreement, according to reporting on Monday, November 2.
- The first project under the pact is Collect & Praise, a semi-scripted expansion of Druski’s viral megachurch character that Druski self-funded before Netflix acquired it and that will premiere on December 1.
- Collect & Praise stars Druski as the money-driven pastor opposite Mike Epps as his deacon and will be produced by 4LIFERS, using a semi-scripted format that leans on improvisation.
- Netflix will also license select items from Druski’s existing short-form catalog, including Coulda Been Love, Coulda Been Daddy and Coulda Been Records Auditions, in a deal brokered by WME.
- Industry observers say the deal illustrates how streamers are buying proven creator IP and low-risk proofs of concept, which could steer more digital-native talent to self-fund pilots and pursue project-limited partnerships rather than full studio takeovers.