Overview

• The incident unfolded on July 8 in Delhi when an inebriated man forced his head through a closed shop’s iron grill to seize a bottle.
• Customers spent several minutes bending the bars to extricate him, and he emerged unharmed yet still clutching the liquor.
• Original clips posted on Instagram and X went viral rapidly, amassing millions of views within days.
• Netizens coined humorous catchphrases such as “apex level ka darubaj hai” and “Jaan jaaye par daaru naa jaaye” in response.
• The episode highlights how alcohol-fuelled mishaps and communal rescues can become global social media spectacles.