Overview

• Dutch studio DRIFT, founded by artists Lonneke Gordijn and Ralph Nauta, is opening a genre-defying, immersive museum in Amsterdam's Van Gendt Hallen in 2025, in collaboration with the property owner Eduard Zanen
• DRIFT, renowned for large-scale, technology-infused, and performative art, will utilise the robust and industrial character of the renovated Van Gendt Hallen to elevate its kinetic installations and artworks
• The vision for the museum emerged from the outstanding success of DRIFT's solo exhibition at the Stedelijk Museum in 2018, prompting Gordijn and Nauta to reach a broader audience
• DRIFT's creative work, which explores the intersections between art and technology, has been worldwide across various prestigious platforms, such as the Biennale di Venezia, the Victoria & Albert Museum, and the New York's Pace Gallery
• The goal of the upcoming museum is to evoke wonder and emotional responses from visitors and create a connection with nature, encapsulating 17 years of DRIFT's creative journey