DRIFT to Open Immersive, Tech-Incorporating Art Museum in Amsterdam's Van Gendt Hallen in 2025
Artists and DRIFT founders Lonneke Gordijn and Ralph Nauta, in collaboration with property owner Eduard Zanen, are leading the museum project, intending to create a space that generates emotional responses and connects visitors with nature.
- Dutch studio DRIFT, founded by artists Lonneke Gordijn and Ralph Nauta, is opening a genre-defying, immersive museum in Amsterdam's Van Gendt Hallen in 2025, in collaboration with the property owner Eduard Zanen
- DRIFT, renowned for large-scale, technology-infused, and performative art, will utilise the robust and industrial character of the renovated Van Gendt Hallen to elevate its kinetic installations and artworks
- The vision for the museum emerged from the outstanding success of DRIFT's solo exhibition at the Stedelijk Museum in 2018, prompting Gordijn and Nauta to reach a broader audience
- DRIFT's creative work, which explores the intersections between art and technology, has been worldwide across various prestigious platforms, such as the Biennale di Venezia, the Victoria & Albert Museum, and the New York's Pace Gallery
- The goal of the upcoming museum is to evoke wonder and emotional responses from visitors and create a connection with nature, encapsulating 17 years of DRIFT's creative journey
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