Drew Barrymore and Orlando Bloom Star in MSC Cruises' First Super Bowl Ad

The commercial highlights the blend of European style and American comfort as MSC Cruises expands its presence in the U.S.

Drew Barrymore and Orlando Bloom team up for MSC Cruises' first national Super Bowl commercial, set to air during Super Bowl LVIII on February 9, 2025.
The ad emphasizes the cruise line's unique mix of European style and American convenience, featuring the upcoming MSC World America ship launching in April 2025.
A 15-second teaser shows Barrymore humorously singing Madonna’s 'Holiday' while Bloom reacts with playful criticism, showcasing their lighthearted chemistry.
The campaign is part of MSC Cruises' broader U.S. expansion, including new homeports in Galveston, Texas, and Seattle, Washington, as well as the introduction of Alaska cruises in 2026.
Barrymore and Bloom praised each other’s professionalism and camaraderie during the shoot, which was designed to appeal to both families and solo travelers.