Overview
- The Official DreamToys list names likely best-sellers such as Peppa Pig Oinks & Snuggles Evie, Wicked For Good singing dolls, and Formula 1 Lego and Hot Wheels sets.
- The 15 picks span budget to premium, from a £12.99 Dress To Impress doll to a £119.99 Lego One Piece Going Merry Pirate Ship.
- Building sets remain the fastest-growing category for a second year, with Lego’s Speed Champions F1 racing cars and the One Piece ship featured.
- Holiday trading is set to be pivotal, with Christmas expected to account for about 23% of annual sales and parents’ gift spending up 12% year on year.
- The list, chosen by a panel led by the Toy Retailers Association, reflects retailers’ reports of renewed in-store shopping and the rising influence of adult collectors, who drive roughly £1 in every £3 spent.