Overview
- A Toy Retailers Association expert panel released the DreamToys 2025 forecast, naming 15 products expected to lead Christmas demand.
- Highlighted picks include Peppa Pig Oinks & Snuggles Evie Doll, Wicked For Good Singing Dolls, Hot Wheels Racing F1 Grand Prix Circuit, Lego Speed Champions F1 Racing Cars and the One Piece Going Merry Pirate Ship.
- Circana reports UK toy sales value is up 6% in 2025 to £3.9bn, with roughly 23% of annual purchases anticipated in the Christmas period.
- The Insights Family says parents’ spending on children’s gifts rose 12% year on year, marking a fourth straight annual increase.
- Building sets remain the fastest-growing category for a second year, physical stores retain a key role in discovery, and Circana notes buyers aged 12 and over now drive about one-third of UK toy spending.