Overview
- The Toy Retailers Association’s panel released its Official DreamToys List, highlighting widely available picks such as Wicked For Good Singing Dolls, Peppa Pig Oinks & Snuggles Evie, Jurassic World Primal Hatch T. rex, Hot Wheels Racing F1 Grand Prix Circuit and the Pokémon Trading Card Game.
- Circana reports the market’s value at roughly £3.9bn for 2025, up 6% year on year, with Christmas projected to account for about 23% of annual sales.
- Parents’ spending on children’s gifts has risen 12% compared with last year, according to The Insights Family.
- Adult buyers remain a major force, with £1 in every £3 spent on toys coming from adults and 43% of adults purchasing toys for themselves or another adult, Circana data shows.
- Building sets are the fastest-growing category for the second consecutive year, with two Lego entries on the list, and the panel excludes retailer exclusives as the selection spans roughly £13 to £120 to keep choices accessible.