Dreamforce 2024 Kicks Off with AI Focus and Record Attendance Since 2019

The Salesforce conference returns to San Francisco, featuring celebrity speakers and a projected $93 million economic impact.

Dreamforce 2024 is expected to draw around 45,000 attendees, the largest crowd since the pandemic.
The conference will highlight Salesforce's new AI product, Agentforce, aimed at automating customer support tasks.
Celebrity appearances include Pink, Imagine Dragons, John Mulaney, Matthew McConaughey, and Ayesha Curry.
San Francisco's local businesses anticipate a significant boost, with the event projected to generate $93 million in local spending.
Salesforce CEO Marc Benioff has indicated that the future location of Dreamforce depends on the city's ability to ensure safety and cleanliness.