Overview

• Draya Michele, former 'Basketball Wives LA' star, promoted a Sereniby air purifier on Instagram as Los Angeles wildfires continue to ravage the area.
• The post featured Michele assembling the purifier and offering a $200 discount code, which some criticized as tone-deaf given the ongoing crisis.
• Negative reactions included accusations of insensitivity, with critics arguing the promotion was ill-timed and the product's high price was out of reach for many affected by the fires.
• Sereniby, the company behind the purifier, stated Michele was not compensated for the post and had reached out to them independently to help spread awareness about air quality solutions.
• The wildfires, which began on January 7, have caused significant devastation, displacing over 80,000 people and resulting in 16 fatalities, with authorities warning of hazardous air conditions.