Draya Michele Criticized for Air Purifier Promotion During Los Angeles Wildfires

The reality star's social media post about a $600 purifier drew backlash for perceived insensitivity during a devastating natural disaster.

Draya Michele, former 'Basketball Wives LA' star, promoted a Sereniby air purifier on Instagram as Los Angeles wildfires continue to ravage the area.
The post featured Michele assembling the purifier and offering a $200 discount code, which some criticized as tone-deaf given the ongoing crisis.
Negative reactions included accusations of insensitivity, with critics arguing the promotion was ill-timed and the product's high price was out of reach for many affected by the fires.
Sereniby, the company behind the purifier, stated Michele was not compensated for the post and had reached out to them independently to help spread awareness about air quality solutions.
The wildfires, which began on January 7, have caused significant devastation, displacing over 80,000 people and resulting in 16 fatalities, with authorities warning of hazardous air conditions.