Overview
- A CRAFTD study reported by HotNewHipHop and The Source finds Drake’s jewelry draws about 63,500 monthly Google searches, the highest among rappers in 2025
- His signature chain experienced a 399 percent spike in searches over the past month, marking an acceleration in consumer attention
- Analysts attribute the surge to his ongoing European tour with PartyNextDoor promoting their joint album $ome $exy $ongs 4 U
- Drake has teased his forthcoming solo album ICEMAN with two singles but has not confirmed an official release date
- Johnny Manziel’s comment that ICEMAN could arrive in late October or early November remains unverified and should be regarded as speculation