Overview

• Drake surprised viewers on July 4 with his “Iceman: Episode 1” livestream in Toronto, driving a branded truck to debut his single “What Did I Miss?”.
• The song contains direct lyrical jabs at Kendrick Lamar, including a reference to Lamar’s June 2024 Pop Out concert and questions about disloyal associates.
• The livestream’s theatrical visuals featured Drake rapping beside firearms shown on a TV screen and performing inside a freezer.
• “What Did I Miss?” is positioned as the lead single from Drake’s yet-undated Iceman album, fueling fan buzz about the forthcoming project.
• Drake’s defamation lawsuit against Universal Music Group over its promotion of Lamar’s “Not Like Us” remains active.